At MYA, our Specialty Coverage is focused on unlocking incremental distribution for CPG brands across non-traditional channels where consumers live, travel, work, and gather.
Our Specialty Team supports expansion into hardware stores, movie theaters, hotel chains, airports, specialty retail shops, auto parts retailers, concession operators, college campuses, corporate offices, sports complexes, and electronics stores. Each of these environments operates with unique assortment strategies, space constraints, and purchasing models. We tailor our approach accordingly, aligning pack sizes, pricing architecture, and merchandising solutions to fit the operational realities of each channel.
We provide full-service account management, from prospecting and new item presentations to onboarding, order processing, and ongoing business reviews. Our team works closely with buyers and operators to secure placement in high-traffic areas such as checkout, lobby retail sets, grab-and-go fixtures, vending, and concession stands. We also support seasonal programs, limited-time offers, and event-driven merchandising to maximize sell-through in environments where impulse purchasing is critical.
Analytics and performance tracking remain central to our strategy. We evaluate movement, velocity, and margin performance to identify whitespace opportunities and optimize assortment by segment. By combining disciplined execution with targeted expansion, our Specialty Team helps brands build meaningful incremental volume in channels that extend beyond traditional retail.
We would love to have a conversation and see how MYA would be a good fit for your brand.
