Selling product at Target requires a disciplined approach, strong merchant relationships, digital marketing expertise, and a deep understanding of the retailer’s financial expectations. As an experienced Target broker, Mueller Yurgae Associates provides comprehensive support to help brands compete and win at one of the most influential retailers in the country.
Our MYA Target Team is based in Minneapolis, minutes from Target headquarters. This proximity allows us to maintain strong relationships with merchant teams, meet in person for line reviews, and conduct regular quarterly status calls. As a food broker at Target and across key CPG categories, we understand the retailer’s internal processes, margin expectations, and performance benchmarks.
We manage every aspect of selling product at Target, including:
As a broker at Target, MYA helps brands forecast, model, and negotiate components to protect profitability while meeting retailer expectations.
Running Target ads effectively requires expertise within Roundel, Target’s digital and media platform. Our team manages Target Sponsored Search ads on behalf of our clients, aligning brand strategy with retailer initiatives to maximize return. We coordinate directly with Roundel to ensure proper setup, execution, optimization, and reporting. Our team continuously monitors campaign performance, adjusts bids and targeting, and provides clear recaps tied to retail movement. Our Digital Marketing Team specializes in building and managing Sponsored Search campaigns on Target.com. From keyword strategy and campaign structure to bid management and performance optimization, we handle the full lifecycle of your campaign.
We set up campaigns, monitor daily performance, implement optimizations, and provide transparent reporting. This eliminates the need for outside digital agencies and removes additional administrative fees, while maintaining alignment with your retail strategy.
In addition to Circana insights, we leverage POS data from POL and integrate it into our third-party analytics systems to evaluate promotional effectiveness, track velocity, and recap performance by event and time period. This allows us to provide actionable recommendations tied directly to financial outcomes.
From item authorization to running Target ads, from headquarters negotiations to digital optimization, MYA delivers complete coverage as your Target broker. Our integrated sales, administrative, analytics, and digital teams ensure your brand is positioned for sustainable, profitable growth at Target.
We set up campaigns, monitor daily performance, implement optimizations, and provide transparent reporting. This eliminates the need for outside digital agencies and removes additional administrative fees, while maintaining alignment with your retail strategy.
We would love to have a conversation and see how MYA would be a good fit for your brand.
