At Mueller Yurgae Associates, we provide comprehensive grocery brokerage through a dual-division model—Grocery North and Grocery South—ensuring 100% retail coverage at key retailers like Hy-Vee and Fareway, and deep penetration within the AWG and UNFI networks. By combining high-level category expertise with disciplined in-store execution and a specialized Perishable and Fresh Team, we transform corporate strategy into measurable distribution gains and long-term growth for our brand partners.
Our role as a trusted grocery broker is to help brands succeed by combining deep category expertise, strong buyer relationships, and unmatched in-store execution. At Mueller Yurgae Associates, authorization is only the starting point. Sustainable growth happens when strategy is translated to the shelf, and no one executes retail better than MYA.
Grocery North provides comprehensive coverage for Hy-Vee and Fareway, along with UNFI and regional grocery chains across Colorado, Wisconsin, and Minnesota. At Hy-Vee and Fareway, we provide 100 percent retail coverage, meaning our team is in every store to ensure distribution integrity, planogram compliance, new item placement, and reset execution. At Hy-Vee, we serve as a Category Captain and are trusted to execute sets in the retailer’s best interest while partnering closely with buyers to support marketing initiatives and digital activation. At Fareway, we ensure strict adherence to corporate planograms and drive rapid, accurate placement of new items to protect shelf presence and maximize distribution.
Grocery South is anchored by Associated Wholesale Grocers and includes coverage of Associated Grocers Baton Rouge, Schnucks, and Save A Lot. Within the AWG system, we provide retail coverage across downstream retailers representing 75%+ of AWG volume.
In addition to center store, our specialized Perishable and Fresh Team supports produce brands by leveraging the full MYA grocery network, including sales representatives, administrative support, and retailer relationships. This integrated model allows us to grow perishable brands with the same level of precision and accountability as shelf-stable categories.
Across both divisions, MYA delivers complete grocery coverage from headquarters strategy to in-store execution. We manage new item presentations, planogram development, promotional programs, retail resets, void closure, digital coordination, and ongoing analytics reporting. The result is disciplined execution, measurable distribution gains, and retail performance that drives long-term growth for our clients.
Partner with MYA and unlock sales expertise, analytics, and retail support tailored to your success.
